<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Francesco Imola&apos;s Blog</title><description>Notes on marketing and designing your thing without following the playbook everyone is following.</description><link>https://francescoimola.com/</link><language>en-gb</language><item><title>The hard part isn&apos;t the no</title><link>https://francescoimola.com/blog/the-hard-part-isnt-the-no/</link><guid isPermaLink="true">https://francescoimola.com/blog/the-hard-part-isnt-the-no/</guid><description>There&apos;s no shortage of advice on how to say no. But how do you decide? How do you weigh your Nos against your Yesses? This is the story of how I did it.</description><pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate><category>Essays</category></item><item><title>3 things a designer would tweak on your flyer, and how to fix them yourself</title><link>https://francescoimola.com/blog/flyer-design-tips/</link><guid isPermaLink="true">https://francescoimola.com/blog/flyer-design-tips/</guid><description>A miniature guide for non-designers to the three basic details that separate a forgettable flyer from one worth following up on. </description><pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate><category>Design</category></item><item><title>Welcome emails: why bother? (and how to write them)</title><link>https://francescoimola.com/blog/welcome-emails-why-bother/</link><guid isPermaLink="true">https://francescoimola.com/blog/welcome-emails-why-bother/</guid><description>What to write in a welcome email that people want to read. Including examples, 5 content must-haves, and how to get replies from new subscribers.</description><pubDate>Thu, 11 Dec 2025 00:00:00 GMT</pubDate><category>Emails</category></item><item><title>How to write a cracking website brief (8 step guide)</title><link>https://francescoimola.com/blog/how-to-write-a-website-brief/</link><guid isPermaLink="true">https://francescoimola.com/blog/how-to-write-a-website-brief/</guid><description>Get better quotes and timelines. Discover the eight essentials every brief needs, including the one most people skip.</description><pubDate>Mon, 01 Dec 2025 00:00:00 GMT</pubDate><category>UI/UX Design</category></item><item><title>Should I care about website speed?</title><link>https://francescoimola.com/blog/should-i-care-about-website-speed/</link><guid isPermaLink="true">https://francescoimola.com/blog/should-i-care-about-website-speed/</guid><description>Learn how to make websites load faster, show up in more searches, reduce friction in your journey, and keep people coming back.</description><pubDate>Sat, 01 Nov 2025 00:00:00 GMT</pubDate><category>UI/UX Design</category><category>SEO</category><category>Sustainability</category></item></channel></rss>