Hello, I'm Francesco

🎧 Currently listening to Time Will Tell by Blood Orange

Web and content designer. Strong on UX, copy, brand messaging, marketing operations, and the often unfashionable work of being reliable.

Born in Italy, based in Folkestone, I take on project work for small businesses, white-label briefs from agencies, and I'll consider an in-house role when the fit's right. The sections below cover what I've made. If you want the marketing pitch, it's on the homepage.

What I do

Website design & development

I make building great sites from messy briefs look easy. Bilingual in Figma, Webflow, Framer, HTML and CSS.

Copywriting & content research

As long as you're willing for me to taint your name with odd lexicon and inaccurate sentence structure, I'm in

Email marketing

Big big fan of welcome emails, automations, and hyper-personalized campaigns. Quality > quantity.

Graphic design

Top of the range rectangles and circles, sure, but really be prepared to have long chats about the meaning of life.

Selected work

Services section on the homepage of The Loft

The Loft

UX/UI DesignCopywritingBrand Messaging

Gifted this popular Folkestone venue a much-needed brand facelift and a far more competitive StoryBrand website, separating them from the competition and eliminating whatever was standing in the way of winning more customers.

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Coming soonComing soon New Open Art Folke's logo against a texturised photo of Folkestone's old high street

Open Art Folke

BrandingMarketing StrategyWeb Design

Early days into co-producing and designing for Open Art Folke, Folkestone's first artist-led festival of open studios, exhibitions, performances, and workshops.

Screenshot of The Collective's homepage

The Collective

Web DesignCopywritingUX Consulting

Consulting, design, and copy for a growing acoustics and interiors studio with a website in need of a major refresh. They needed someone to untangle their positioning, un-muddy their UX, and translate that into a strong design direction. And that's what I gave them.

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Blueberry instagram post with text 'Toss aside the rule book'

Blueberry

Content MarketingInternal CommsProject Management

Blueberry is a London-based talent agency representing freelance creatives working in film and TV post-production. Starting as an assistant, I quickly progressed to coordinating all marketing activities, ultimately helping to shift the brand's focus towards more targeted and meaningful campaigns.

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Blog post for Mega Seating Plan ranking 4th on Google search results

Mega Seating Plan

SEO ResearchContent Writing

Wrote SEO content that connected teachers with software that saved them hours of classroom admin. Several pages moved into the top 10 for targeted keywords, helping Mega Seating Plan emerge as a contender among EdTech giants.

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Available on requestAvailable on request Screenshot of a social walk page on folks.directory

folks.directory

Community OutreachWeb DesignProject Management

Started a free, public directory of creatives in Folkestone, Kent. The project helped local creative people find and support each other. In 2025, it wrapped up its pilot year with a successful series of social walks. The project is now in new hands.

Available on requestAvailable on request Person holding a stack of books in front of the camera

The Folkestone Bookshop

Email MarketingContent WritingTemplate Design

Developed the email marketing strategy and templates for an independent bookshop in Folkestone. They went from missing entire months to sending three newsletters a month, consistently, and actually enjoying the process.

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What I'm looking for

I enjoy working with talented people who are deeply passionate about what they do. Found yourself in uncharted waters? We'll navigate them together. Is your design team under pressure? I can be the release valve. Is your marketing department struggling to agree on what needs to be done? I may not have all the answers, but I’ll support them as they search for them.

Depending on your needs, I’m open to part-time, freelance or full-time opportunities. If you need someone to help you block out the noise and show you how to achieve more with less, I’m your guy.

What's the catch?

There's no catch. Say hello, and maybe we'll grab a coffee if you're nearby.

[email protected] or click here to